“In this case study, Laura Klein takes us inside the design process in a real live startup. (…) Interactive prototypes and iterative testing let you improve the design quickly before you ever get to the coding stage. Targeting only the confusing parts of the interface for redesign reduces the number of things you need to rebuild and helps make both design and development faster. Lean design is about improving the user experience iteratively! Fixing the biggest user problems first means getting an improved experience to users quickly and optimizing later based on feedback and metrics.” (Eric Ries ~ Startup Lessons Learned)