A new UX-related discipline emerges.
“It refers to the practice of writing small pieces of text that intend to help or guide users on various touchpoints as they interact with an interface. It primarily aims to establish a medium of communication between the user and the interface. It also helps in mending (or evading) any potential conflicts or discrepancies that users may face while interacting with a digital product. UX writing differentiates itself from other forms of writing by being extremely concise, yet communicating a lot of meaning at the same time.”