Research comes in many shapes for digital design.
“The problem I see with having a UX Designer without a UX Researcher is that as a company, you develop the illusion that you are doing enough to comprehensively assess and change the user experience in a way to get the optimal results out of your investment. And, truth be told, many UX designers do a little bit of everything highlighted in this article. But they don’t do enough. They can’t. There simply isn’t enough time in a day to both create the user experience and validate its effectiveness. Moreover, as we saw above, there’s a wide variety of techniques through which User Researchers monitor, analyze and report on user experience developments.”