Having to deal with other people is often a pain. Designers included.

“After any amount of time in the design industry, you’ll most certainly hear someone refer to users as “dumb.” People talk about having to “dumb down” interfaces, design for “the lowest common denominator,” and try to make applications “idiot-proof.” Designers say it themselves once in a while. The really terrible designers say it repeatedly. (…) This sort of thinking discounts a key component of good design: human psychology. Understanding some basics of user behavior, then applying them to design, is one of the most important things a company can do. Here are 14 things you should know about the people who use your websites and applications.”

Robert Hoekman Jr. a.k.a. /rhoekmanjr | @rhjr ~ FastCo.design ★