To lead the UX tribe, in theory and in practice.

“(…) we’ll discuss the need for great leaders in User Experience, describe some qualities that are characteristic of all great leaders, and consider some unique factors that make a UX leader great. Although UX leaders share many leadership traits with other disciplines – including business, product management, and engineering – leading UX research, strategy, and design requires particular strengths as a leader.”

(Jim Nieters and Pabini Gabriel-Petit ~ UXmatters)