“Recently, I was reading through a sample chapter of a soon-to-be-published book. The book and author shall remain nameless, as shall the book’s topic. However, I was disappointed to read, in what otherwise appeared at first glance to be an interesting publication, a very general, sweeping statement to the effect that qualitative research doesn’t prove anything and, if you want proof, you should perform quantitative research. The author’s basic assumption was that qualitative research can’t prove anything, as it is based on small sample sizes, but quantitative research, using large sample sizes, does provide proof. This may come as a shock to everyone, but quantitative research does not provide proof of anything either.” (Steve Baty – UXmatters)