User (experience) research, design research, usability research, market research: A changing, interconnected world

Whatever it takes to feed your understanding of people, as consumers, users or patients.

“When I was in a management role at Yahoo!, we discovered that market researchers were encountering some of the same obstacles as our UX researchers – obstacles to being appropriately involved upstream in the process to have a more strategic impact on the company. So UX research began to partner with market research in an effort to attain that involvement.”

(Richard Anderson a.k.a. @riander ~ UX Magazine)

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