User experience in startups: Challenges and realities

Besides business, startups are the new hunting grounds for UX design.

“To understand how User Experience fits into a startup, it is critical that you understand the startup maturation cycle. While each startup has its own story, they all typically progress through the same stages. It is essential that you understand the personnel dynamics, the startup’s need for UX design, and its immediate business objectives and constraints at each stage.”

(Sasha Giacoppo a.k.a. @asgiacoppo ~ UXmatters)

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