User Experience Design: The Evolution of a Multi-Disciplinary Approach

“Recently, I have discovered a new emerging type of user experience specialist: the ‘persuasion architect’. This specialist has a marketing and sales background, and focuses on aspects of a Web site user experience design that contribute to ‘conversions’, that is, to the number or percentage of site visitors that ultimately contribute directly to the business goals of the site, such as buying a product, signing up for a newsletter, registering, using the site for support, etc. The design aspects that contribute to converting visitors into customers are quite different than aspects that contribute to making task completion easy and fast, making a site visually appealing, or architecting the site information or functionality in the most natural way.” (Deborah J. Mayhew – Journal of Usability Studies 3.3) – courtesy of markvanderbeeken

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