User experience without the user is no user experience

Food experience without food is no food experience as well.

“User experience is a method of engineering and design that creates systems to work best for the intended user. In order to design in this way, users must be included in the design process through user research and usability testing. If user research and usability testing are not practiced, then UX is not being practiced.”

(Ashley Karr ~ ACM Interactions Magazine)

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