Usability Professionals Must Disappear

“(…) a good user experience practitioner is a facilitator – someone who quietly (having disappeared) guides the process, allowing knowledge to emerge, from users and the company alike. Instead of coming in with the answers, or the framework, or (my personal favorite) ‘the 200 rules of user experience design’, they should come in with their auditory organs turned up to eleven.” (Mark HurstGood Experience)

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