Understanding Organizational Stakeholders for Design Success

“User-centered design professionals pay special emphasis to one type of stakeholder—the users of the system-arguing that user experience needs to be carefully crafted to satisfy user needs. While understanding user needs and goals is certainly necessary, it is often not sufficient for producing a successful design. Apart from an understanding of user needs and perspective, design needs to incorporate the goals and perspective of other stakeholders in order to get their buy-in and be considered a success in the corporate workplace.” (Jonathan BoutelieBoxes and Arrows)

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