Understanding variables in UX research

Global and local vars, lots of them.

“UX research pulls many terms, methods, and conventions from other fields. Selecting a method is an important first choice in measuring the user experience. But an important next step is understanding the variables you’ll have to deal with when designing a study or drawing conclusions. Variables are things that change. Variables can be controlled and measured.”

Jeff Sauro a.k.a. /jeffsauro | @MeasuringU ~ MeasuringU

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