Tutorial Review: Creating Passionate Users

“An industry that Kathy believes that we can learn from is the gaming industry. Game designers use two key techniques to keep players engaged in a game. First, they produce a state of flow. (…) flow is defined as the feeling of complete and energized focus in an activity, with a high level of enjoyment and fulfillment. One situation that demonstrates flow is when we become so engrossed with something we are doing, we loose track of time. Secondly, game designers provide an experience spiral. Basically this involves using a compelling benefit to motivate players to complete the loop (the level).” (Kevin ShockeyONLamp.com)

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