Traditional User Experience is at a crossroads (part 1)

Pick your wars as a UX leader.

“Great UX leaders understand what it takes to transform a company into a design-led organization. They know how to set up an organizational structure and inspire a culture that can attract the best talent—a culture that lets designers do what they do best and incorporates strategic design thinking into the organization. Such leaders also understand the language of business and can communicate within a business framework.”

Jim Nieters a.k.a. /jimnieters | @Jimnieters ~ UXmatters

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