“(…) this kind of a journey is a stretch for some UX professionals. It really does not suit all of us. In fact, you might be turned off by this kind of task, and that’s OK. For those of you who try it, it can be rewarding and a great career expander. You will have added a new skill to your repertoire, and you will likely have professional connections with new parts of your business that you never knew existed.” (Misha W. Vaughan ~ Journal of Usability Studies, Volume 6 Issue 2)