When something can be carried around and the context changes, what does it mean for Design.

“For years, really ever since User Experience became a practice area with processes and principles, we’ve been saying that the best time to engage with a project is early. But we simply do not exercise that principle often enough. We’re all too happy to please our bosses and clients in the short term—and let them insist that we can do our work fast, cheap, and well.”

(Steven Hoober ~ UXmatters) ★