“The president of a firm that’s synonymous with User Experience and who literally ‘wrote the book’ on the elements of User Experience making an impassioned call for everybody who’s called information architect or interaction designer to change their business cards to omit mention of these competing paradigms, and then insisting that the way your firm does its work is different than every other kind of design approach that’s come before it? It’s a sell job, if not a sales pitch. I think he doth protest too much.” (Dan Klyn – Wildly Appropriate)