“The emergence and rise of social media [1] have been nothing less than phenomenal. In the perennial battle between patterns of intellect and patterns of society, the rapidly spreading influence of social media has initiated the most significant shift toward dominance of intellect [2] in recent times. A groundswell [3] has unmistakably occurred. Social media’s rise has induced a paradigm shift and changed the way the common man perceives the Internet immensely. Social networking is now the number one reason people get online. [4] Getting the world out of the socioeconomic rut it was in required something of this magnitude to come along.” (Junaid Asad – UXmatters)