“One of the best things I’ve ever (co-)written is now up at Boxes and Arrows (…) We aimed for a New Yorker-style review — to use the subject as a jumping off point for discussing the underlying issues. So, while about half the review is an evisceration of the reports remarkably flawed methodology and lack of usefulness, the other half suggests steps that user experience professionals can take to begin to appropriately value their contribution.” (Peter Merholz)