“There are lots of different definitions floating around out there. It was important to me to talk about content strategy in a way that people can understand easily. I define content strategy as planning for the creation, delivery, and governance of useful, usable content. Planning is the key. Planning is about asking the right questions to collect data and information, with the goal of delivering a plan that gets you from where you are now to where you want to be.” (Colleen Jones – UXmatters)