The Role of UX: Learning from Sustainability

UX designers express their identity crisis. Some deep mind work needed.

“In recent times, it has become increasingly difficult to describe who UX professionals are and what they do. As a new entrant into this profession, defining who I am and presenting the skills I possess as something that is valuable to any organization has been an uphill task.”

(Antonia Anni a.k.a. @tonianni ~ UXmatters)

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