The Role of Design in Business

Kate Rutter interviews Nathan Shedroff – “(…) I think Marketing was the big thing long before IT departments rose to the prominence they have. Most IT departments have a grip on senior management that is not healthy, simply because most senior managers don’t understand enough of the details of IT to disagree, haggle, and know when they’re being snowed. However, EVERYONE is a designer, so everyone thinks that they know enough to override design decisions, budgets, and processes. Organizations, however, are discovering that they aren’t managing the design development process well enough and are listening more and judging a little less.” (Adaptive Path)

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