The QofC Interview: Luke Wroblewski, Author of Mobile First

LukeW and Forbes: quite a combination.

“To me it seems more like inside-out versus outside-in. Inside-out thinking is, This is our process, this is our org chart, this is how we do things, and everything is sort of we, we, we. And they try to project that out to the world. Versus outside-in is like here’s some poor guy who’s going to wind up on our website, let’s look at it from his perspective. He doesn’t care that we have these fifteen departments. He doesn’t care about these fifteen processes that we have for making decisions, he wants to do blank. And just kind of flipping your mindset like that can go a very long way.”

(Anthony Kosner ~ Forbes)

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