The Impact of Persuasion

The Don at TEDx (again), event organised by a Dutch ‘university’.

Understanding features in terms of complexity instead of functionality ~ “His studies and books on design theory coupled with his extensive academic and industry experience help companies produce enjoyable and effective products and services. Norman brings a systems approach to design, arguing that great design must touch every aspect of a company.”

(Donald A. Norman a.k.a. @jnd1er ~ TEDxHogeschoolUtrecht)

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