Closing plenary of the IA Summit 2011 ~ “Although there’s still a substantial gap between aspiration and execution, business leaders are at least now talking about the right things: experience, prototyping, design strategy, and innovation. (…) User experience converts are typically drawn to the glamour of interaction design on shiny technology, and the amateur psychology that helps them sound authoritative about their approaches. Most lack knowledge of basic information architecture, design theory and elementary programming skills.” (Cennydd Bowles)