The CMS Myth

“Many organizations now rushing to adopt web content management systems (CMS) to support their online strategies think it’s the silver bullet to solve their website challenges and power content-rich applications. But web developers, online marketers and other front-line web pros speak of a fundamental disconnect in the promise of CMS vs. reality. Industry research and harsh anecdotal evidence indicate that 50% or more CMS projects ‘fail’ in some way: botched implementations, soaring project costs, launch delays, ruined SEO and more. Therein lays the central tenet of The CMS Myth: When it comes to web content management success, it’s not just about the technology. In reality, CMS success hinges on your plan, your people, and your process behind your web content management initiative.” (About The CMS Myth)

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