The UX of Design Systems: On Google’s Material Design and the templatization of digital products

Now that the hype on Google MD has faded, we’re waitng for the next killer DesSys.

“What is new is that today design systems can be more than printed design manuals. We have the ability to write design systems in code and use them directly in digital products. (…) All this critique of design systems is essentially an argument for UX designers to create design systems that grow from user-centric research. As UX designers, you are here to bridge the aesthetics with the functionality of digital products. Rather than starting with a fascination of design systems, you have to first of all focus on the user and let that inform your design system – and keep doing that over time. You have to argue for the process of understanding your users, talking to them, learning from them, and drawing up coherent systems that work on behalf of them. If you do this, systems are an incredibly powerful way of creating products that are beneficial to both companies and users.”

Rune Madsen a.k.a. @runemadsen

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