Augmentation of the mind, not of ‘reality’.

“The challenge with tech-oriented definitions is that they tend to keep the tech at the heart of the matter and neglect the people, or end users. As a result, applications are driven by what kind of technology is available for an AR-enhanced project, rather than being driven by the type of human experiences we want to create through augmentation. To resolve this, we need to bring user experience more prominently into the AR conversation.”

Kieran Evans a.k.a. @kieranevans1 and Jes A. Koepfler a.k.a. @jeskak ~ UXPA Magazine ★