The UX axioms: Design better products for people

And now not only remember these, but also act upon them accordingly.

“The set of UX axioms has gone through an evolution over the last year as I iterated through the concepts, refined and combined ideas. I started with 150 concepts that were combined and synthesized into an initial set of 50 axioms presented to IxDA Grand Rapids in December 2012. Over the course of 2013, I presented the UX Axioms several times and further synthesized the set down to 21 Axioms. I recently added a few more axioms to the set I felt were missing. The current set stands at 26 UX axioms. Once the axioms are finalized, I will work to produce a card deck similar to the previous Design Axioms and Health Axioms decks produced by Invo. As you go through the axioms, you may notice that several of them equally apply to how we make sense of the world and how we craft our products that are birthed into the world.”

(Erik Dahl a.k.a. @eadahl)

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