The container model and blended content: A new approach to how we present content on the Guardian

The container model published on a Freitag. Re-usability of a content design concept.

“This way of thinking and curating our content became known as ‘blended content’. Each container is then filled with content containing a blend of verticals, a blend of tones or both. A container full of blended content can aggregate content from across the whole of the Guardian. Rather than pigeonholing and presenting content on the basis of how it was commissioned, blending frees it to appear anywhere in any combination.”

(Nick Haley a.k.a. twobobswerver ~ The Guardian beta)

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