“As UX continues to broaden in scope and appeal, I’d like to look at certain aspects of current UX design practice to identify some emerging themes indicating that a fundamental shift in the UX landscape may be occurring. By considering its diversity, its varying roles, and its growing relevance, my intent is to provoke conversation and reflection on current practice and speculate on some future disciplinary goals beyond the screen. In this article, I’ll put forth a few dimensions of an expanded view of UX practice that ties directly to current themes in design education and explicit shifts in industry as UX continues to gain clarity and mainstream status.”

(Mark Baskinger ~ UX magazine)