All posts tagged
startups

Making the case for service design for start-ups and innovation

Added on 2 August 2019 Peter Bogaards

All manifestations of design are relevant for start-ups, scale-ups and f*ck-ups.

“Start-ups and innovation environments represent exciting, challenging and relatively-uncharted terrain for service design. Despite the fact that we as service designers are barely visible in the start-up world, and mostly unmentioned in their literature, my own experience as a service designer working with start-ups and innovation programmes has proven to me that we can add significant value in these settings. In this article, I’ll look at hurdles to address and overcome in terms of mindset, and suggest some practical ways service designers can address this opportunity.”

Jesse Grimes a.k.a. /jessegrimes ~ Kolmiot Service Design ★

Startups and UX: Relating success to good UX practices

Added on 24 June 2019 Peter Bogaards

Like we believed for years and years: UX is the success factor of products, services, and organisations.

“Incorporating UX allows startups to spot failures fast, scrap bad ideas, and stay lean. In the startup world, time is of the essence and correctly implementing UX practices allows startups to save a lot of time. User experience is a cyclical process; it always needs refinement and feedback to get better and better. Startups that are incorporating UX from the beginning have a clear understanding of where the field sits in relation to their build process, thus making them more efficient. They iterate faster, have higher adoption rates, and have happy, diverse customers.”

Ayesha Saleem a.k.a. @ayeshabydesign~ The Magazine of the User Experience Professionals Association ★

The experience makes the product, not the features

Added on 28 January 2015 Peter Bogaards

Some interesting advice. Especially for tech and info startups.

“If anything detracts from the product’s core experience, stop making changes and release your product. You’ll get more insight by doing less and seeing how people engage with the product as it is, what behavior they exhibit, and reviewing this against your assumptions. This insight will always pay the greatest dividends as you strive for product market fit.”

(Lee Dale a.k.a. @smack416 ~ UX Magazine) ★

User experience in startups: Challenges and realities

Added on 4 February 2013 Peter Bogaards
Besides business, startups are the new hunting grounds for UX design.

“To understand how User Experience fits into a startup, it is critical that you understand the startup maturation cycle. While each startup has its own story, they all typically progress through the same stages. It is essential that you understand the personnel dynamics, the startup’s need for UX design, and its immediate business objectives and constraints at each stage.”

(Sasha Giacoppo a.k.a. @asgiacoppo ~ UXmatters)

UX design for startups: The age of user experience design

Added on 19 October 2012 Peter Bogaards
Startups being the fertile ground for UX design. That’s ‘users’ as in ‘customers’.

“Like many of my contemporary UX Design peers, I started my career as a so-called usability specialist. Fascinated by ergonomics and cognitive science, I was working to make sure users were able to actually use interfaces. Armed with user research, heuristics and a little bit of prototyping, I was trying to find my place in the ‘developer-oriented’ world. This wasn’t easy.”

(Marcin Treder a.k.a. @uxpin ~ NET Magazine)