Designing for simplicity versus complexity is a zero-sum game.
“Put your user in the middle of your flow. Make them press an extra button, make them provide some inputs, let them be part of the service-providing, rather than a bystander to it. If they are part of the flow, they have a better vantage point to see what’s going on. Automation is great, but it’s a layer of cognitive complexity that should be used carefully.”
(David Lieb a.k.a. @dflieb ~ TechCrunch)
Ten principles doesn’t strike me as complex.
“Here are ten principles that I’ve found helpful when trying to ensure something stays simple.”
(Jay Selway a.k.a. @jayselway ~ UX Magazine)
Simple yes, but for whom? The novice, the expert or for both?
“If a designer or product owner wants their service to be beautifully simple, they must defend that principle through each stage of the design process, and beyond.”
(Luke Forsythe ~ Fjord Conversations)