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It’s that time of the year for trends of the future, so I thought…
“Human–media interaction research is devoted to methods and situations where humans individually or collectively interact with digital media, systems, devices, and environments. Novel forms of interaction paradigms have been enabled by new sensor and actuator technology in the last decades, combining with advances in our knowledge of human–human interaction and human behavior in general when designing user interfaces.”
CX, the sum of design for UX and BX a.k.a. XD.
“Reflecting on my earlier work on brands as media companies, I realize that the word media was really a placeholder for experience. It’s not that every company should be a media company per se – but rather, that every company must become an experience company. Media is one kind of experience – but for many companies, the right kind of experience is not media, at least if we understand “media” to mean content. (…) I believe that every brand needs to get good at experience design and delivery. Those that are great at it tend to grow by exponential word of mouth – think of Google, Facebook, Uber, Airbnb, or Earnest (a new lending company). When marketing becomes experience design, brands win.”
(John Batelle’s a.k.a. @johnbattelle ~ Search Blog)
“The article sketches the basic steps of a theoretically informed practical testing of opportunities inherent in the interfaces and procedures of communication. It is an experience-based technique for discovery and problem solving.”
(Lars Nyre a.k.a. @LarsNyre ~ The Journal of Media Innovations)
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