In honor of CC, the man.
“In this chapter, you’ll learn about these plays: How to create a jobs-driven roadmap, using job stories to solve specific design problems, how to architect the structure of a solution, and testing assumptions directed by JTBD.”
Jim Kalbach a.k.a. /kalbach | @jimkalbach ~ A List Apart ★
Great for your empathy.
“Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.”
Page Laubheimer a.k.a. /page-laubheimer | @page_level ~ Nielsen Norman Group ★