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Some thought on user experience in corporate research

The relevance of user experience design in business contexts is mounting rapidly.

“This presentation is divided into two parts. The first part is about setting the stage a bit, and in order to do so I will address the interrelations between some of the changes the telecom industry is facing, and how corporate research and innovation relate to these. In the second part I will illustrate how we at Ericsson Research recon that user experience plays a role in all of this.”

(Cristian Norlin a.k.a. @cristiannorlin ~ Ericsson UX blog)

Embedding User Experience Design in large organizations: Issues and recommendations

Large organizations is a different playing field for many UX peeps.

“The consequence of UX not being seen as an essential profitability lever is that it’s rarely adequately represented in the upper echelons of large organizations. It’s mostly seen as an auxiliary function down in the trenches as opposed to a core foundation of the business.”

(Rian van der Merwe a.k.a. @RianVDM)