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Three Questons: The Content Strategy Discipline

“Most of the content strategy literature tries to define the discipline in terms of the deliverables practitioners produce‚Äďaudits, plans, style guides and other resources, UX recommendations, human resource models, tooling recommendations, process engineering flow charts, etc. This is all well and good. But it won’t help to evangelize the practice of content strategy, or help define what unifies all these activities.” (Writing for Digital)