“For years the question of ‘Who owns user experience?’ has been a topic of serious debate in our field. Frankly, it’s getting to be a bit silly, so this week I’ve decided to end the debate by just answering the question. And in the interest of making the answer understandable to all, I’ve decided to explain it in the simplest way I know how… this of course would be through the use of N-dimensional optimization theory.” (Tom Chi – OK/Cancel)