Stop designing for ‘users’

A provocative idea, but on the mark.

“Most products support activities underpinned by collaboration and sharing. Designing for individuals may actually be harmful because these activities reflect ongoing transformations of artifacts, individuals, and social interactions. Focusing on individuals might improve things for one person at the cost of others.”

(Mike Long a.k.a. @mblongii ~ ThoughtWorks Studios)

Comments are closed.