Stephen Anderson on Seductive Interactions

“How can we design systems that encourage the behaviors we want? One of the bleeding edge ideas we’ll be talking about at the UIE Web App Masters Tour is adding motivation to web applications. How do you encourage user behavior through the design of your web app? It may initially sound a little far-fetched, but there’s an industry that’s been shaping its customer’s behavior since the beginning: the gaming industry.” (UIE Brain Sparks)

Comments are closed.