Smart talk about content strategy

“A few weeks ago, I had the pleasure of visiting the lovely city of Atlanta to moderate a panel discussion on content strategy. Panel participants were selected from a variety of disciplines in order to facilitate discussion about how content strategy has impact on (and benefits for) a number of roles and functions across an organization. (OK, we were also hoping for a little fighting.) Participants were: Karen McGrane, Bond Art + Science (User Experience), John Muehlbauer, InterContinental Hotels Group (Marketing), Brian Ikeda, Philips Design (Visual Design), and Ryan Esparza, Content Management Consultant (CMS/IT).” (Kristina Halvorson – Brain Traffic)

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