“In the private sector and in the public sector there is enormous opportunity to increase the competitiveness and improve the effectiveness of services. The answer lies in Service Design and Service Thinking. (…) Our thinking is often a product of the past. This is compounded in a world where that past is all about product thinking. The future demands fresh perspectives. Service Thinking provides just that.” – (Ben Reason, Chris Downs and Lavrans Lovlie – live|work) – courtesy of risd