Service Design and Experience Design: Starbucks vs Le Pain Quotidien

“What is service design? Particularly those that is delivered through a digital interface or through a peer-to-peer network. It requires a very different approach from traditional operations management and the economics is very different. Service is becoming a key part of any customer experiences. Many still find the concept a little abstract. Little attention is paid to service innovation or seeing services as structure.” (Idris Mootee – innovation playground)

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