Selling UX

“This article examines what works and what does not work well when selling UX within an organization, identifies barriers you might encounter to the adoption of UX methods in your organization, and discusses how to package and present UX to stakeholders. In this article, we’ll try to avoid just being prescriptive. Rather, we’ll pose questions along the way, regarding what has worked well for you. (…) As industry’s adoption of UX broadens and more of us find ourselves in situations where we need to sell UX, we need to be prepared to do so effectively.” (Daniel Szuc, Paul J. Sherman, and John S. RhodesUXmatters)

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