Quiet Structure

“One of the basic, overriding elements featured in CNN’s new website design and layout is something I like to call quiet structure. Quiet structure is achieved when you de-emphasize the structural elements; the containing boxes, structural lines, bullets, structural color elements, etc. and bring a rhythmical consistency to the layout. The result is that the content becomes more conspicuous and the overall clarity of presentation is greatly enhanced.” (Andy RutledgeDesign View)

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