“Wurman holds a special place for those who practice information architecture. He coined the term in 1976, in part as a response to what he identified as limited perceptions of the word design. The term information architect grew from his desire to know rather than already knowing; and from his ignorance and curiosity rather than his intelligence and assumptions. So it’s not surprising that when Wurman presented keynote remarks at the recent IA Summit, he spoke of information architecture within the framework of a journey from not knowing to knowing. That’s the magic of this business, he told us.” (Thom Haller)