“If we are going to begin to address these issues, we need to get at the root of the problem—our empathetic understanding of our users. Having empathy for users and understanding their needs doesn’t come from reading words on a page. It doesn’t come from statistical analysis of demographics either. It comes from truly embodying and experiencing the character of a persona, so it becomes ingrained emotionally and physically in our memories. Actors understand this. From the time Stanislavski began teaching Method Acting – a process of transformation in which actors begin to take on the true nature of a character – actors have referred to this moment when they realize a character’s emotional memory and have truly become the character as the moment of embodiment.” (Traci Lepore ~ UXmatters)