Personas and the Advantage of Designing for Yourself

“I think passion is a real issue with personas. Personas might elicit empathy with the people you design for, but they don’t elicit passion. Passion comes from having a stake, having a long-term commitment. Passion is what gets you that last 10% to make something great. Designers designing for themselves are often passionate. It’s hard to do as a freelancer or consultant.” (Joshua PorterBokardo)

Comments are closed.