“This mantra has been one of my favourites for a good 7 years now. Working with a range of companies, charities and individuals, and having been in many board rooms, held live events, and developed digital strategy, I can certainly say it’s true. I’m not trying to brag here, but point out through experience I’ve learned that Experience itself is a big a deal. The other people who know how big a deal experience is are restaurant owners. They know that it’s not only the food they serve that people are paying for – it’s everything else that goes with it – and the things that go before and after it.” (Search Engine People Blog)